Feature Comparison Matrix

Picking a Pictor plan should feel straightforward - not like reading a spec sheet. This page lays out what's in each tier so you can match a plan to the way you actually run events. If you're brand new, Basic is where most folks start. If you're running multi-booth ops or need white label, jump down to Premium or Enterprise.

A quick honest note. One in a hundred AI outputs is going to be wacky. We've baked in retries, presets, and curation so it almost never reaches a guest - but if AI image quality is mission-critical for a high-stakes event, test before showtime.

At a glance

Plan	Price	Best for
Basic	$49/mo (~$588/yr)	New operators, single-booth workflows, learning Pictor
Pro (Most Popular)	$99/mo (~$1,188/yr)	Established operators running paid events regularly
Premium	$149/mo (~$1,788/yr)	High-volume and multi-booth operations
Enterprise	$1,500/yr + custom	Large operators, agencies, resellers

Annual plans save roughly 17% vs. monthly. You can switch any time from Account Settings → Billing.

Feature-by-feature matrix

✅ = included · ❌ = not included · ⚠️ = limited / different shape

Feature	Basic	Pro	Premium	Enterprise
Platforms
iOS app (iPad/iPhone)	✅	✅	✅	✅
Android app	✅	✅	✅	✅
Mac / PC (Virtual Booth)	✅	✅	✅	✅
Capture & output
Photos & GIFs	✅	✅	✅	✅
Video capture	❌	❌	✅	✅
Printing (DNP, HiTi, AirPrint)	✅	✅	✅	✅
Slideshow & Sharing Station	❌	✅	✅	✅
DSLR camera support	❌	✅	✅	✅
AI features
AI presets & style library	❌	✅	✅	✅
AI Video	❌	❌	✅	✅
Custom AI Prompt Editor	❌	✅	✅	✅
Background removal	❌	✅	✅	✅
Workflow & data
Email & SMS sharing	✅	✅	✅	✅
Surveys & data capture	❌	✅	✅	✅
Analytics	❌	✅	✅	✅
CSV Export	❌	❌	✅	✅
Paywall (event payments)	❌	✅ (10% fee)	✅ (5% fee)	✅ (custom)
Webhooks	❌	❌	✅	✅
Integrations
Dropbox	❌	✅	✅	✅
Zapier	❌	❌	✅	✅
Account & team
Sub-accounts & user roles	❌	✅	✅	✅
Event presets	❌	✅	✅	✅
Multiple devices	⚠️ 1 active device	⚠️ Multi-license	✅ Up to 5	✅ Custom
Branding
White-label (your brand)	❌	❌	❌	✅
Custom domain on galleries	❌	❌	✅	✅
Support
Community forums	✅	✅	✅	✅
Email support	✅	✅	✅	✅
Chat support	❌	✅	✅	✅
Emergency phone support	❌	❌	✅	✅
Dedicated success contact	❌	❌	❌	✅

Token note. AI processing (photos, videos, custom prompts) uses Pictor's token system, separate from your subscription. Tokens cover GPU time and are purchased as you go. All plans can buy and use tokens - the plan only changes which AI features you have access to.

How to pick

Choose Basic if...

You're new to Pictor or running your first few events
A single device is enough
You want the lowest-risk way to start with photo, GIF, and printing workflows
You don't yet need AI effects, DSLR, analytics, or advanced sharing tools

Choose Pro if...

You're running paid events regularly and need DSLR support
You want full control over AI styles with the Custom Prompt Editor
Analytics and CSV exports matter for client reporting
Paywall (QR-code event payments) is part of your workflow

Choose Premium if...

You run multiple booths or events at the same time
Zapier and custom gallery domains are part of your stack
You want lower Paywall fees on high-volume events

Choose Enterprise if...

You resell Pictor or run an agency
White-label branding under your own name is required
You need a dedicated success contact and custom contract terms

Switching plans

You can upgrade or downgrade any time from Account Settings → Billing. Upgrades take effect immediately. Downgrades take effect at the end of your current billing period.

If you need help figuring out the right fit, email us at [email protected] - we're happy to talk through your event calendar before you commit.

Can't wait to see what you make with Pictor.