There are three kinds of listing. The difference decides what you actually get.
| Type | What it is | Buy it when |
|---|---|---|
| Full Experience | The whole journey — the screens guests see, the styling and the output together | You want to run something new without designing it |
| Template | The photo layout — the thing the guest takes away | Your journey is already right and you only need a better-looking output |
| Custom Prompt | A written AI prompt, used by an AI filter or an AI video | Your AI filter or AI video works, but the results are not landing |

The Marketplace filter names all three kinds, with what each one gives you.
You can sell all three. You sell things you have already built in Pictor — a preset, a template or a prompt that is already in your account. You cannot create something new from inside the Marketplace.
Note
Only a Full Experience gives you a Create Event button after you buy it.