White labelling serves Pictor from your own domain, in your own colours, with your logo. It applies to your whole account, not to individual events.
Important - White labelling is part of the Enterprise add-on, which sits on top of whichever plan you are on. It is not included in Basic, Pro or Premium on their own. And unlike most things in Pictor it is not something an event switches on for itself — it applies to your whole account and is arranged with us. Talk to us before you start.
What you need
-
An Enterprise plan
-
A domain you own, with access to its DNS
-
A SendGrid account, if you want delivery email to come from your domain

White label settings: your domain, your colours, your logo.
Step 1 — Add your domain
-
Go to Whitelabel.
-
Enter your domain in Custom domain — host name only, no
https://and no path. For examplebooth.yourcompany.com. -
Save.
-
Copy the CNAME target shown on the page.
-
In your DNS provider, add a CNAME record pointing your subdomain at that target. Set TTL to 3600 or Auto.
Step 2 — Turn on HTTPS
-
Back on the Whitelabel page, click Provision SSL.
-
Wait for the status to read SSL valid.
DNS changes take time to spread. If you see "The certificate request failed. Check the CNAME record and try again.", your record has probably not reached us yet — wait and try again.
Save the domain before you provision. Pictor will tell you if you have not: "Save a custom domain first."
Once a certificate exists, the domain is locked. To change it, click De-provision SSL first.
Step 3 — Connect SendGrid
So that delivery email comes from your domain rather than ours:
-
Create a SendGrid account and complete Sender Authentication.
-
Add SendGrid's DNS records to your provider.
-
Generate an API key with full access.
-
Enter the SendGrid details on the Whitelabel page.
Verify your sender address in SendGrid first. It will not send from an unverified sender.
Step 4 — Add your branding
Title appears in the browser tab and the sidebar.
Logo — PNG or JPG. It displays best at around 100×40 px. Use Choose from library to pick one you have already uploaded.
Colours — each has a defined job:
| Colour | Where it shows |
|---|---|
| Primary | Primary actions — Create New, Edit, Launch |
| Secondary | Secondary actions |
| Accent | Navigation and state indicators |
| Title | Page titles and section headers |
| Background | The main app background |
| Inner background | Cards and content panels |
| Table header | Table header rows |
| Success | Confirmations |
| Danger | Destructive actions and errors |
Change Primary first and look at the Events list — it carries most of the visual identity. Reset to defaults puts them all back.
Step 5 — Test it
Open your custom URL and check:
-
It loads over HTTPS with no security warning
-
The camera works
-
Your branding appears
-
A test email arrives from your sender address
Removing a white label
Deleting one releases the certificate and stops the custom domain resolving. Everyone on that domain falls back to Pictor branding, so anyone with a bookmark loses access. Tell your team before you do it.
See also
-
Plans and features — the tiers, and what Enterprise adds
-
Pricing plans — what each plan costs
-
Getting around Pictor — where account settings live