Pricing plans

How licensing works

Your subscription is what you pay for monthly. Each event also needs a licence, and its tier is worked out from the features that event uses — you do not pick it.

Switch on a Pro feature and the event needs a Pro licence. Switch on a Premium feature and it needs a Premium one. An event always needs the tier of its highest feature.

Tip - Before choosing a plan, look at Plans and features and check which triggers your typical event would hit. It is a more reliable guide than the plan names.

The plans

Annual billing saves around 17%.

Basic

Everything you need to run a straightforward photo event.

• Photos and GIFs

• Printing

• Email and SMS sharing

• Public gallery links

• AI photo generation using preset prompts

• iOS and Android apps

• Virtual Booth in a browser, for you to operate

• Session and event tracking

Pro

Everything in Basic, plus the features that make an event look like yours.

• Your logo on the event — this is the most common reason an event becomes Pro

• Custom AI prompts you write yourself

• Filters and background removal

• Sharing Station

• Slideshow

• Surveys and data collection

• Designed email and gallery templates

• Saved text presets

• DSLR camera support

Premium

Everything in Pro, plus the features that change what an event can be.

• Virtual Booth for guests — guests use the booth from their own phone

• Pre-registration and QR codes

• AI Video

• AI Effects

• Webhooks

• Audio and video in templates

• Custom canvas sizes

• Survey answers printed into templates

Enterprise add-on

Added on top of any plan.

• Account-wide white labelling

• Your own domain on galleries

• Branded email delivery through your own SendGrid account

• Early access to new features

• A dedicated support contact

Tokens

Tokens are separate from your subscription and cover AI processing. Outputs without AI do not use them.

Tip - Check your token balance before an event, not during one.

Changing plan

Upgrades take effect immediately. Downgrades take effect at the end of your billing period. Both are under Billing.

Is Pictor right for a personal project?

Yes. Nothing about Pictor requires you to be running a business — a wedding, a birthday or a reunion works the same way a corporate activation does, and the Basic plan covers stills, GIFs, boomerangs and video.

Two things worth knowing before you buy for a one-off:

• Licences are per device, so a single booth needs a single licence.

• AI features spend tokens on top of the licence. Check Pricing plans for what a run costs.

See also