Billing & Licensing — Complete Guide

Overview

Pictor uses a two-part pricing model: subscriptions give you access to the platform and features, and tokens cover the cost of AI processing based on GPU usage.

You need both to run live events:

• Subscriptions (licenses) let you start events
• Tokens control how much AI content is generated

This guide covers everything — pricing, billing rules, licenses, events, and the token system.

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Subscription Plans

Pictor offers three plans available on both monthly and annual billing. Annual billing saves approximately 17%.

Enterprise add-on ($1,500/yr) unlocks account-wide white labeling, custom domain, branded delivery emails, and dedicated support. Enterprise is an add-on — it does not replace your base plan. You need an active Basic, Pro, or Premium subscription alongside Enterprise.

For the latest pricing, visit pictor.pro/pricing.

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How Purchasing Works

1. Choose Your Billing Period

Select Monthly or Annual. Annual billing provides the best value — roughly 17% savings compared to monthly.

2. Choose Your Plan Tier

Select from Basic, Pro, or Premium. Each tier shows pricing, a feature summary, and a link to the full feature list.

Higher tiers are backward compatible:

• Pro licenses can run Basic and Pro events
• Premium licenses can run Basic, Pro, and Premium events

3. Select Quantity

One license = one active booth or event running at a time. If you need to run two events simultaneously, you need two licenses.

Volume discounts apply automatically:

• 5–9 active licenses → 10% off
• 10+ active licenses → 15% off

Licenses don't need to be purchased at the same time — the system counts all active licenses and applies the discount automatically once a threshold is reached.

4. Review & Complete Purchase

Review your order summary — billing period, tier, quantity, discounts, and final amount — then click Complete Purchase.

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How Billing Works

Billing Period

• Monthly licenses — share one billing date. Added mid-cycle → pro-rated charges.
• Annual licenses — renew independently unless purchased together.

Coupons

Enter a promotional coupon code during purchase to receive a discount. The order summary updates in real time. Coupons do not change your license tier or available features.

Volume Discounts

Discounts are based on your total active licenses — not when you purchased them. Once you hit 5 licenses, all of them get 10% off. At 10+, it's 15% off.

Payment Methods

The Payment tab in your Billing area lets you view and manage saved cards. The card marked Default is used automatically for all charges: purchases, renewals, pro-rata additions, and token top-ups.

Invoice History

The Invoices tab shows a complete record of all billing activity:

• Invoice ID and date
• Description of the charge or adjustment
• Amount charged or credited
• Payment status
• Download link for the PDF

Common line items: license purchases, renewals, pro-rata adjustments, volume discount credits, and token top-ups.

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How Licenses and Events Work

What Is an Event Tag?

Each event is automatically tagged based on the highest-level feature it uses:

• Basic events use only Basic features
• Pro events use at least one Pro-level feature
• Premium events use at least one Premium feature

The tag shows which license tier is required to start the event. A Premium license can start any tier of event.

What Happens When Your Subscription Expires?

If a subscription expires or is cancelled, your events continue to work normally until the end of your current billing period. At that point, the account locks — no new events can be started, and active events will pause. You can reactivate anytime by renewing your subscription.

Multiple Licenses

Each license has its own independent renewal date based on when it was purchased. You can add licenses as your event calendar grows without forcing everything to sync to one date.

If you're unsure whether you need a second license for an upcoming event, reach out to us before the event and we'll advise.

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The Token System

Tokens cover the processing costs for AI-generated elements on your outputs. Token pricing is directly tied to actual GPU usage.

No tokens are included in your subscription. When you register a new account, you receive 25 free tokens as a one-time welcome bonus — these are not replenished. Tokens do not expire and can accumulate.

Token Pricing

Buying 20,000 tokens costs $0.07 per token versus $0.20 for 100 tokens — a 65% discount. Plan ahead.

How Tokens Are Used

Standard non-AI outputs do not consume tokens. Token usage applies to:

AI Images

• Low processing — 1 token
• High processing — 2 tokens

AI Video

• Low processing — 5 tokens
• Medium processing — 10 tokens
• High processing — 15 tokens

Additional Features

• Text messages — fractional tokens (less than 1)
• Premium Background Removal — 1 token
• Virtual Booth — 1 token per session after the first 500 sessions. Sessions that include at least one AI output are not charged an additional Virtual Booth token.

Tip: Lower processing levels sometimes produce better results depending on your creative goal. We recommend trying the more economical option first.

Viewing Token Costs in Your Templates

When you set up your photo booth experience and select your templates in the workflow stage, the token cost per session is displayed next to each template name.

Estimating Event Costs

1. Identify your templates and their token costs (visible in the workflow stage)
2. Estimate session volume — most events average 30–55 sessions per hour
3. Calculate total sessions — a 3-hour event typically won't exceed 180 sessions
4. Multiply: session count × token cost = approximate token usage

Example: A 3-hour event using a Low-level AI image template (1 token per session) with 100 estimated sessions would use approximately 100 tokens.

Running Out of Tokens During an Event

You can purchase more tokens immediately from your billing page. New tokens become available instantly — you may need to refresh or restart your experience.

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Cancelling or Changing Your Plan

You can cancel or downgrade your plan at any time:

• Subscriptions do not renew on the next billing date
• No penalties for canceling or downgrading
• Cancelled licenses remain active until the next billing date — events are never cut off mid-cycle
• When you downgrade, you lose access to higher-tier features after your renewal date

After the billing date, the cancelled license is removed and your remaining licenses renew as normal.

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Quick Reference

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Related Articles

• Licenses and Tokens — detailed token costs and event budgeting
• What's Included in Pictor Enterprise
• Output Delivery In-Depth
• White Label Setup
• Understanding Your Invoice

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Need help? Chat with us on this page or email [email protected].