# Billing & Licensing — Complete Guide ## Overview Pictor uses a two-part pricing model: **subscriptions** give you access to the platform and features, and **tokens** cover the cost of AI processing based on GPU usage. You need both to run live events: - **Subscriptions (licenses)** let you start events - **Tokens** control how much AI content is generated This guide covers everything — pricing, billing rules, licenses, events, and the token system. --- ## Subscription Plans Pictor offers three plans available on both **monthly** and **annual** billing. Annual billing saves approximately 17%. | Plan | Monthly | Annual | Best For | |------|---------|--------|----------| | **Basic** | $49/mo | $490/yr | New and small operators | | **Pro** (Most Popular) | $99/mo | $990/yr | Established operators running regular events | | **Premium** | $149/mo | $1,490/yr | High-volume, multi-booth operations | **Enterprise add-on** ($1,500/yr) unlocks account-wide white labeling, custom domain, branded delivery emails, and dedicated support. Enterprise is an add-on — it does not replace your base plan. You need an active Basic, Pro, or Premium subscription alongside Enterprise. For the latest pricing, visit [pictor.pro/pricing](https://pictor.pro/pricing). --- ## How Purchasing Works ### 1. Choose Your Billing Period Select **Monthly** or **Annual**. Annual billing provides the best value — roughly 17% savings compared to monthly. ### 2. Choose Your Plan Tier Select from Basic, Pro, or Premium. Each tier shows pricing, a feature summary, and a link to the full feature list. Higher tiers are backward compatible: - **Pro** licenses can run Basic and Pro events - **Premium** licenses can run Basic, Pro, and Premium events ### 3. Select Quantity One license = one active booth or event running at a time. If you need to run two events simultaneously, you need two licenses. Volume discounts apply automatically: - **5–9 active licenses** → 10% off - **10+ active licenses** → 15% off Licenses don't need to be purchased at the same time — the system counts all active licenses and applies the discount automatically once a threshold is reached. ### 4. Review & Complete Purchase Review your order summary — billing period, tier, quantity, discounts, and final amount — then click **Complete Purchase**. --- ## How Billing Works ### Billing Period - **Monthly licenses** — share one billing date. Added mid-cycle → pro-rated charges. - **Annual licenses** — renew independently unless purchased together. ### Coupons Enter a promotional coupon code during purchase to receive a discount. The order summary updates in real time. Coupons do not change your license tier or available features. ### Volume Discounts Discounts are based on your total active licenses — not when you purchased them. Once you hit 5 licenses, all of them get 10% off. At 10+, it's 15% off. ### Payment Methods The **Payment** tab in your Billing area lets you view and manage saved cards. The card marked **Default** is used automatically for all charges: purchases, renewals, pro-rata additions, and token top-ups. ### Invoice History The **Invoices** tab shows a complete record of all billing activity: - Invoice ID and date - Description of the charge or adjustment - Amount charged or credited - Payment status - Download link for the PDF Common line items: license purchases, renewals, pro-rata adjustments, volume discount credits, and token top-ups. --- ## How Licenses and Events Work ### What Is an Event Tag? Each event is automatically tagged based on the highest-level feature it uses: - **Basic events** use only Basic features - **Pro events** use at least one Pro-level feature - **Premium events** use at least one Premium feature The tag shows which license tier is required to start the event. A Premium license can start any tier of event. ### What Happens When Your Subscription Expires? If a subscription expires or is cancelled, your events continue to work normally until the end of your current billing period. At that point, the account locks — no new events can be started, and active events will pause. You can reactivate anytime by renewing your subscription. ### Multiple Licenses Each license has its own independent renewal date based on when it was purchased. You can add licenses as your event calendar grows without forcing everything to sync to one date. If you're unsure whether you need a second license for an upcoming event, reach out to us before the event and we'll advise. --- ## The Token System Tokens cover the processing costs for AI-generated elements on your outputs. Token pricing is directly tied to actual GPU usage. **No tokens are included in your subscription.** When you register a new account, you receive **25 free tokens** as a one-time welcome bonus — these are not replenished. Tokens do not expire and can accumulate. ### Token Pricing | Token Amount | Total Price | Cost Per Token | |---|---|---| | 100 tokens | $20 | $0.20 | | 500 tokens | $75 | $0.15 | | 1,000 tokens | $120 | $0.12 | | 2,000 tokens | $200 | $0.10 | | 5,000 tokens | $450 | $0.09 | | 10,000 tokens | $800 | $0.08 | | 20,000 tokens | $1,400 | $0.07 | Buying 20,000 tokens costs $0.07 per token versus $0.20 for 100 tokens — a 65% discount. Plan ahead. ### How Tokens Are Used Standard non-AI outputs do not consume tokens. Token usage applies to: **AI Images** - Low processing — 1 token - High processing — 2 tokens **AI Video** - Low processing — 5 tokens - Medium processing — 10 tokens - High processing — 15 tokens **Additional Features** - Text messages — fractional tokens (less than 1) - Premium Background Removal — 1 token - Virtual Booth — 1 token per session after the first 500 sessions. Sessions that include at least one AI output are not charged an additional Virtual Booth token. > **Tip:** Lower processing levels sometimes produce better results depending on your creative goal. We recommend trying the more economical option first. ### Viewing Token Costs in Your Templates When you set up your photo booth experience and select your templates in the workflow stage, the token cost per session is displayed next to each template name. ### Estimating Event Costs 1. Identify your templates and their token costs (visible in the workflow stage) 2. Estimate session volume — most events average 30–55 sessions per hour 3. Calculate total sessions — a 3-hour event typically won't exceed 180 sessions 4. Multiply: session count × token cost = approximate token usage **Example:** A 3-hour event using a Low-level AI image template (1 token per session) with 100 estimated sessions would use approximately 100 tokens. ### Running Out of Tokens During an Event You can purchase more tokens immediately from your [billing page](https://app.pictor.pro/account-settings/billings). New tokens become available instantly — you may need to refresh or restart your experience. --- ## Cancelling or Changing Your Plan You can cancel or downgrade your plan at any time: - Subscriptions do not renew on the next billing date - No penalties for canceling or downgrading - Cancelled licenses remain active until the next billing date — **events are never cut off mid-cycle** - When you downgrade, you lose access to higher-tier features after your renewal date After the billing date, the cancelled license is removed and your remaining licenses renew as normal. --- ## Quick Reference | Question | Answer | |---|---| | How do I buy or manage licenses? | [app.pictor.pro/account-settings/billings](https://app.pictor.pro/account-settings/billings) | | How do I buy tokens? | [app.pictor.pro/account-settings/billings](https://app.pictor.pro/account-settings/billings) → Tokens tab | | How many devices per license? | 1 active booth/event at a time per license | | Does a live Virtual Booth count as a device? | Yes — a live virtual booth consumes 1 license | | Do tokens expire? | No — they roll over indefinitely | | Can I align my license renewal dates? | Not directly, but each license has its own date so you can stagger purchases | | Do I need a base license if I have Enterprise? | Yes — Enterprise is an add-on, not a standalone plan | --- ## Related Articles - [Licenses and Tokens](https://support.pictor.pro/en/articles/10560989-licenses-and-tokens) — detailed token costs and event budgeting - [What's Included in Pictor Enterprise](https://support.pictor.pro/en/articles/14814554-what-s-included-in-pictor-enterprise-and-why-we-do-things-differently) - [Output Delivery In-Depth](https://support.pictor.pro/en/articles/10560970-output-delivery-in-depth) - [White Label Setup](https://support.pictor.pro/en/articles/15214750-white-label-setup) - [Understanding Your Invoice](/hc/en-us/articles/understandingyourinvoice) --- *Need help? Chat with us on this page or email [hello@pictor.pro](mailto:hello@pictor.pro).*