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Eve Martin

Last updated on Jun 29, 2026

Pictor's built-in analytics give you a clear picture of how your event performed — from total sessions to sharing activity and content breakdowns. Whether you need a quick summary for yourself or a detailed report to share with a client, analytics has you covered.

Note: Analytics is available on all plans, including Basic ($49/mo). Advanced Analytics and CSV Export are also included with all plans.


Accessing Analytics

To view analytics for an event:

  1. Open your event from the Dashboard.

  2. Click View Analytics (or navigate to the Analytics section from Event Settings).

You'll see an overview of your event's activity, broken down into the sections below.

[Screenshot: Analytics overview page]


Session Counts

The top of the analytics page shows your total session count, along with a breakdown by type:

  • Digital sessions — sessions completed through the photo booth experience (on-screen capture, AI generation, etc.)

  • Physical sessions — sessions involving printed outputs

This gives you a quick sense of event volume and how your guests interacted with the booth.


Content Type Breakdown

Analytics breaks down the content your event produced by type:

  • Still images — standard photo captures and AI-generated stills

  • Motion content — videos, GIFs, boomerangs, and other animated outputs

This helps you understand which experiences were most popular and plan accordingly for future events.


Sharing Analytics

One of the most valuable parts of analytics is seeing how guests shared their content. Pictor tracks sharing activity across all enabled sharing methods:

  • Email sends — how many guests emailed their photos to themselves

  • Text/SMS sends — how many guests texted their photos

  • QR code scans — how many guests scanned a QR code to access their content

  • Downloads — direct downloads from the sharing station or gallery

These numbers help you demonstrate engagement to clients and evaluate which sharing methods work best for your audience.


Filtering and Date Ranges

You can filter analytics data using custom date ranges and other filters to narrow down the view. This is especially useful for multi-day events or when you want to compare activity across different time periods.


Sharing Analytics with Clients

Pictor generates a shareable analytics URL that you can send directly to your client. This link gives them a read-only view of the event's analytics — no Pictor login required.

This is a great way to deliver post-event reports without needing to build a separate presentation. Just copy the shareable link and send it via email or include it in your event recap.

[Screenshot: Shareable analytics URL]


Using Analytics to Improve Future Events

Beyond client reporting, analytics can help you refine your setup for the next event:

  • Low sharing numbers? Consider making the sharing station more visible or enabling additional sharing methods like QR codes.

  • Most content is stills? Try promoting video or GIF experiences at your next event to increase variety.

  • High session count but low shares? The sharing flow might need simplification — check your Output Delivery settings.


Exporting Your Data

Pictor offers a few export options depending on what data you need. The main thing to know is that there are two CSV exports available from different areas of the event, plus the Output ZIP for downloading the actual media files.

The two CSV exports contain similar session, media, gallery, and survey/data-capture information, but they are accessed differently and include a few different columns.

Quick reference

If you need… Use… Where to find it Feature required How it’s delivered
Basic session, media, gallery, and survey/data-capture data Event CSV Event → Export CSV Premium CSV export
Session/export data with additional analytics context such as template, client, event, status, and device CSV of Sharing Data Event → Analytics → Download CSV of Sharing Data Pro Sent to your email
All photo/video files from the event Output ZIP Event → Output / Analytics Depends on event setup ZIP download / email

1. Event CSV

Where to find it:
Go to the event and click Export CSV.

Feature required:
This is a Premium feature.

Best for:
Getting the main CSV export for the event, including session details, media links, gallery links, and survey/data-capture answers.

What’s included

The Event CSV can include columns such as:

  • SessionId

  • EmailAddress

  • SMSNumber

  • Origin

  • DateCreated

  • MediaURL

  • GalleryURL

  • Survey or custom question answers

Each survey or custom question answer can appear as its own column in the CSV.

Good to know

This export is useful when you mainly need the event output data, media links, gallery links, and submitted answers.

Some fields may show N/A when the information was not collected or does not apply to that session.


2. CSV of Sharing Data

Where to find it:
Go to Event → Analytics, then click Download CSV of Sharing Data.

Feature required:
Access to the Analytics page requires the Pro feature.

How it works:
When you click Download CSV of Sharing Data, a popup appears asking for an email address. After submitting the email, the CSV is sent to that email address instead of downloading directly in the browser.

What’s included

This CSV contains much of the same session, media, gallery, and survey/data-capture information as the Event CSV, but it also includes additional context fields, such as:

  • TemplateName

  • ClientName

  • ProjectName

  • EventName

  • Status

  • DeviceName

It can also include:

  • SessionId

  • EmailAddress

  • SMSNumber

  • Origin

  • DateCreated

  • MediaURL

  • GalleryURL

  • Survey or custom question answers

Good to know

Use this export when you need the event data together with analytics-related context, such as the template, client, event name, session status, or device used.

Some fields may show N/A when the information was not available for that session.


3. Output ZIP

Best for:
Downloading all photo and video files produced during the event.

The Output ZIP contains the generated media files from the event. Depending on the event size and setup, the ZIP may be downloaded directly or sent by email.


Important note

The Event CSV and the CSV of Sharing Data are similar, but they are not exactly the same.

Use Event → Export CSV when you need the standard event CSV with session, media, gallery, and survey/data-capture data.

Use Event → Analytics → Download CSV of Sharing Data when you need similar data but with additional context fields such as template, client, event name, status, and device.

Questions?

If you have questions about your event analytics or need help interpreting the data, reach out to us: