Pictor's built-in analytics give you a clear picture of how your event performed — from total sessions to sharing activity and content breakdowns. Whether you need a quick summary for yourself or a detailed report to share with a client, analytics has you covered.
Note: Analytics is available on all plans, including Basic ($49/mo). Advanced Analytics and CSV Export are also included with all plans.
Accessing Analytics
To view analytics for an event:
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Open your event from the Dashboard.
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Click View Analytics (or navigate to the Analytics section from Event Settings).
You'll see an overview of your event's activity, broken down into the sections below.
[Screenshot: Analytics overview page]
Session Counts
The top of the analytics page shows your total session count, along with a breakdown by type:
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Digital sessions — sessions completed through the photo booth experience (on-screen capture, AI generation, etc.)
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Physical sessions — sessions involving printed outputs
This gives you a quick sense of event volume and how your guests interacted with the booth.
Content Type Breakdown
Analytics breaks down the content your event produced by type:
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Still images — standard photo captures and AI-generated stills
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Motion content — videos, GIFs, boomerangs, and other animated outputs
This helps you understand which experiences were most popular and plan accordingly for future events.
Sharing Analytics
One of the most valuable parts of analytics is seeing how guests shared their content. Pictor tracks sharing activity across all enabled sharing methods:
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Email sends — how many guests emailed their photos to themselves
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Text/SMS sends — how many guests texted their photos
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QR code scans — how many guests scanned a QR code to access their content
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Downloads — direct downloads from the sharing station or gallery
These numbers help you demonstrate engagement to clients and evaluate which sharing methods work best for your audience.
Filtering and Date Ranges
You can filter analytics data using custom date ranges and other filters to narrow down the view. This is especially useful for multi-day events or when you want to compare activity across different time periods.
Sharing Analytics with Clients
Pictor generates a shareable analytics URL that you can send directly to your client. This link gives them a read-only view of the event's analytics — no Pictor login required.
This is a great way to deliver post-event reports without needing to build a separate presentation. Just copy the shareable link and send it via email or include it in your event recap.
[Screenshot: Shareable analytics URL]
Using Analytics to Improve Future Events
Beyond client reporting, analytics can help you refine your setup for the next event:
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Low sharing numbers? Consider making the sharing station more visible or enabling additional sharing methods like QR codes.
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Most content is stills? Try promoting video or GIF experiences at your next event to increase variety.
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High session count but low shares? The sharing flow might need simplification — check your Output Delivery settings.
Exporting Your Data
Pictor offers a few export options depending on what data you need. The main thing to know is that there are two CSV exports available from different areas of the event, plus the Output ZIP for downloading the actual media files.
The two CSV exports contain similar session, media, gallery, and survey/data-capture information, but they are accessed differently and include a few different columns.
Quick reference
| If you need… | Use… | Where to find it | Feature required | How it’s delivered |
|---|---|---|---|---|
| Basic session, media, gallery, and survey/data-capture data | Event CSV | Event → Export CSV | Premium | CSV export |
| Session/export data with additional analytics context such as template, client, event, status, and device | CSV of Sharing Data | Event → Analytics → Download CSV of Sharing Data | Pro | Sent to your email |
| All photo/video files from the event | Output ZIP | Event → Output / Analytics | Depends on event setup | ZIP download / email |
1. Event CSV
Where to find it:
Go to the event and click Export CSV.
Feature required:
This is a Premium feature.
Best for:
Getting the main CSV export for the event, including session details, media links, gallery links, and survey/data-capture answers.
What’s included
The Event CSV can include columns such as:
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SessionId
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EmailAddress
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SMSNumber
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Origin
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DateCreated
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MediaURL
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GalleryURL
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Survey or custom question answers
Each survey or custom question answer can appear as its own column in the CSV.
Good to know
This export is useful when you mainly need the event output data, media links, gallery links, and submitted answers.
Some fields may show N/A when the information was not collected or does not apply to that session.
2. CSV of Sharing Data
Where to find it:
Go to Event → Analytics, then click Download CSV of Sharing Data.
Feature required:
Access to the Analytics page requires the Pro feature.
How it works:
When you click Download CSV of Sharing Data, a popup appears asking for an email address. After submitting the email, the CSV is sent to that email address instead of downloading directly in the browser.
What’s included
This CSV contains much of the same session, media, gallery, and survey/data-capture information as the Event CSV, but it also includes additional context fields, such as:
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TemplateName
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ClientName
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ProjectName
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EventName
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Status
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DeviceName
It can also include:
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SessionId
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EmailAddress
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SMSNumber
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Origin
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DateCreated
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MediaURL
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GalleryURL
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Survey or custom question answers
Good to know
Use this export when you need the event data together with analytics-related context, such as the template, client, event name, session status, or device used.
Some fields may show N/A when the information was not available for that session.
3. Output ZIP
Best for:
Downloading all photo and video files produced during the event.
The Output ZIP contains the generated media files from the event. Depending on the event size and setup, the ZIP may be downloaded directly or sent by email.
Important note
The Event CSV and the CSV of Sharing Data are similar, but they are not exactly the same.
Use Event → Export CSV when you need the standard event CSV with session, media, gallery, and survey/data-capture data.
Use Event → Analytics → Download CSV of Sharing Data when you need similar data but with additional context fields such as template, client, event name, status, and device.
Questions?
If you have questions about your event analytics or need help interpreting the data, reach out to us:
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Use the chat widget in the bottom-right corner of app.pictor.pro
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Email us at support@pictor.pro