Pictor's built-in analytics give you a clear picture of how your event performed — from total sessions to sharing activity and content breakdowns. Whether you need a quick summary for yourself or a detailed report to share with a client, analytics has you covered.

**Note:** Analytics is available on **all plans**, including Basic ($49/mo). Advanced Analytics and CSV Export are also included with all plans.

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# Accessing Analytics

To view analytics for an event:

1. Open your event from the **Dashboard**.
2. Click **View Analytics** (or navigate to the Analytics section from Event Settings).

You'll see an overview of your event's activity, broken down into the sections below.

*[Screenshot: Analytics overview page]*

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# Session Counts

The top of the analytics page shows your total session count, along with a breakdown by type:

- **Digital sessions** — sessions completed through the photo booth experience (on-screen capture, AI generation, etc.)
- **Physical sessions** — sessions involving printed outputs

This gives you a quick sense of event volume and how your guests interacted with the booth.

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# Content Type Breakdown

Analytics breaks down the content your event produced by type:

- **Still images** — standard photo captures and AI-generated stills
- **Motion content** — videos, GIFs, boomerangs, and other animated outputs

This helps you understand which experiences were most popular and plan accordingly for future events.

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# Sharing Analytics

One of the most valuable parts of analytics is seeing how guests shared their content. Pictor tracks sharing activity across all enabled sharing methods:

- **Email sends** — how many guests emailed their photos to themselves
- **Text/SMS sends** — how many guests texted their photos
- **QR code scans** — how many guests scanned a QR code to access their content
- **Downloads** — direct downloads from the sharing station or gallery

These numbers help you demonstrate engagement to clients and evaluate which sharing methods work best for your audience.

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# Filtering and Date Ranges

You can filter analytics data using custom date ranges and other filters to narrow down the view. This is especially useful for multi-day events or when you want to compare activity across different time periods.

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# Sharing Analytics with Clients

Pictor generates a **shareable analytics URL** that you can send directly to your client. This link gives them a read-only view of the event's analytics — no Pictor login required.

This is a great way to deliver post-event reports without needing to build a separate presentation. Just copy the shareable link and send it via email or include it in your event recap.

*[Screenshot: Shareable analytics URL]*

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# Using Analytics to Improve Future Events

Beyond client reporting, analytics can help you refine your setup for the next event:

- **Low sharing numbers?** Consider making the sharing station more visible or enabling additional sharing methods like QR codes.
- **Most content is stills?** Try promoting video or GIF experiences at your next event to increase variety.
- **High session count but low shares?** The sharing flow might need simplification — check your Output Delivery settings.

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# Questions?

If you have questions about your event analytics or need help interpreting the data, reach out to us:

- Use the **chat widget** in the bottom-right corner of [app.pictor.pro](https://app.pictor.pro)
- Email us at [support@pictor.pro](mailto:support@pictor.pro)