Billing & Licensing — Complete Guide Overview Pictor uses a two-part pricing model: subscriptions give you access to the platform and features, and tokens cover the cost of AI processing based on GPU usage. You need both to run live events: - Subscriptions (licenses) let you start events - Tokens control how much AI content is generated This guide covers everything — pricing, billing rules, licenses, events, and the token system. Subscription Plans Pictor offers three plans available on both monthly and annual billing. Annual billing saves approximately 17%. | Plan | Monthly | Annual | Best For | |------|---------|--------|----------| | Basic | $49/mo | $490/yr | New and small operators | | Pro (Most Popular) | $99/mo | $990/yr | Established operators running regular events | | Premium | $149/mo | $1,490/yr | High-volume, multi-booth operations | Enterprise add-on ($1,500/yr) unlocks account-wide white labeling, custom domain, branded delivery emails, and dedicated support. Enterprise is an add-on — it does not replace your base plan. You need an active Basic, Pro, or Premium subscription alongside Enterprise. For the latest pricing, visit pictor.pro/pricing. How Purchasing Works 1. Choose Your Billing Period Select Monthly or Annual. Annual billing provides the best value — roughly 17% savings compared to monthly. 2. Choose Your Plan Tier Select from Basic, Pro, or Premium. Each tier shows pricing, a feature summary, and a link to the full feature list. Higher tiers are backward compatible: - Pro licenses can run Basic and Pro events - Premium licenses can run Basic, Pro, and Premium events 3. Select Quantity One license = one active booth or event running at a time. If you need to run two events simultaneously, you need two licenses. Volume discounts apply automatically: - 5–9 active licenses → 10% off - 10+ active licenses → 15% off Licenses don't need to be purchased at the same time — the system counts all active licenses and applies the discount automatically once a threshold is reached. 4. Review & Complete Purchase Review your order summary — billing period, tier, quantity, discounts, and final amount — then click Complete Purchase. How Billing Works Billing Period - Monthly licenses — share one billing date. Added mid-cycle → pro-rated charges. - Annual licenses — renew independently unless purchased together. Coupons Enter a promotional coupon code during purchase to receive a discount. The order summary updates in real time. Coupons do not change your license tier or available features. Volume Discounts Discounts are based on your total active licenses — not when you purchased them. Once you hit 5 licenses, all of them get 10% off. At 10+, it's 15% off. Payment Methods The Payment tab in your Billing area lets you view and manage saved cards. The card marked Default is used automatically for all charges: purchases, renewals, pro-rata additions, and token top-ups. Invoice History The Invoices tab shows a complete record of all billing activity: - Invoice ID and date - Description of the charge or adjustment - Amount charged or credited - Payment status - Download link for the PDF Common line items: license purchases, renewals, pro-rata adjustments, volume discount credits, and token top-ups. How Licenses and Events Work What Is an Event Tag? Each event is automatically tagged based on the highest-level feature it uses: - Basic events use only Basic features - Pro events use at least one Pro-level feature - Premium events use at least one Premium feature The tag shows which license tier is required to start the event. A Premium license can start any tier of event. What Happens When Your Subscription Expires? If a subscription expires or is cancelled, your events continue to work normally until the end of your current billing period. At that point, the account locks — no new events can be started, and active events will pause. You can reactivate anytime by renewing your subscription. Multiple Licenses Each license has its own independent renewal date based on when it was purchased. You can add licenses as your event calendar grows without forcing everything to sync to one date. If you're unsure whether you need a second license for an upcoming event, reach out to us before the event and we'll advise. The Token System Tokens cover the processing costs for AI-generated elements on your outputs. Token pricing is directly tied to actual GPU usage. No tokens are included in your subscription. When you register a new account, you receive 25 free tokens as a one-time welcome bonus — these are not replenished. Tokens do not expire and can accumulate. Token Pricing | Token Amount | Total Price | Cost Per Token | |---|---|---| | 100 tokens | $20 | $0.20 | | 500 tokens | $75 | $0.15 | | 1,000 tokens | $120 | $0.12 | | 2,000 tokens | $200 | $0.10 | | 5,000 tokens | $450 | $0.09 | | 10,000 tokens | $800 | $0.08 | | 20,000 tokens | $1,400 | $0.07 | Buying 20,000 tokens costs $0.07 per token versus $0.20 for 100 tokens — a 65% discount. Plan ahead. How Tokens Are Used Standard non-AI outputs do not consume tokens. Token usage applies to: AI Images - Low processing — 1 token - High processing — 2 tokens AI Video - Low processing — 5 tokens - Medium processing — 10 tokens - High processing — 15 tokens Additional Features - Text messages — fractional tokens (less than 1) - Premium Background Removal — 1 token - Virtual Booth — 1 token per session after the first 500 sessions. Sessions that include at least one AI output are not charged an additional Virtual Booth token. Tip: Lower processing levels sometimes produce better results depending on your creative goal. We recommend trying the more economical option first. Viewing Token Costs in Your Templates When you set up your photo booth experience and select your templates in the workflow stage, the token cost per session is displayed next to each template name. Estimating Event Costs 1. Identify your templates and their token costs (visible in the workflow stage) 2. Estimate session volume — most events average 30–55 sessions per hour 3. Calculate total sessions — a 3-hour event typically won't exceed 180 sessions 4. Multiply: session count × token cost = approximate token usage Example: A 3-hour event using a Low-level AI image template (1 token per session) with 100 estimated sessions would use approximately 100 tokens. Running Out of Tokens During an Event You can purchase more tokens immediately from your billing page. New tokens become available instantly — you may need to refresh or restart your experience. Cancelling or Changing Your Plan You can cancel or downgrade your plan at any time: - Subscriptions do not renew on the next billing date - No penalties for canceling or downgrading - Cancelled licenses remain active until the next billing date — events are never cut off mid-cycle - When you downgrade, you lose access to higher-tier features after your renewal date After the billing date, the cancelled license is removed and your remaining licenses renew as normal. Quick Reference | Question | Answer | |---|---| | How do I buy or manage licenses? | app.pictor.pro/account-settings/billings | | How do I buy tokens? | app.pictor.pro/account-settings/billings → Tokens tab | | How many devices per license? | 1 active booth/event at a time per license | | Does a live Virtual Booth count as a device? | Yes — a live virtual booth consumes 1 license | | Do tokens expire? | No — they roll over indefinitely | | Can I align my license renewal dates? | Not directly, but each license has its own date so you can stagger purchases | | Do I need a base license if I have Enterprise? | Yes — Enterprise is an add-on, not a standalone plan | Related Articles - Licenses and Tokens — detailed token costs and event budgeting - What's Included in Pictor Enterprise - Output Delivery In-Depth - White Label Setup - Understanding Your Invoice Need help? Chat with us on this page or email [email protected].

Getting Started

Creating My First Event

Overview This guide walks you through creating your first event in Pictor — from opening the app to launching your photo booth. Whether you're setting up a quick activation or a fully customized experience, you'll be up and running in minutes. Step 1: Open the App and Sign In Launch the Pictor app on your iPad and sign in with your account credentials. Once logged in, you'll land on the Events screen, which shows all your upcoming and past events. [Screenshot: Events screen showing list of events with + button visible] Step 2: Create a New Event Tap the + button to create a new event. You'll be asked to choose between two creation modes: - Simple Mode — Sets up a ready-to-go event with smart defaults. Perfect for getting started quickly or when you don't need heavy customization. You can always switch to Advanced Mode later. - Advanced Mode — Gives you full control over every detail: workflow steps, output delivery methods, event security, and more. Best for experienced operators or complex event setups. If this is your very first event, Simple Mode is a great place to start. You can always customize further once you're comfortable. [Screenshot: Mode selection screen showing Simple and Advanced options] Step 3: Enter Event Details Fill in the basic information for your event: - Event Name — Give your event a clear, recognizable name (e.g., "Sarah & Tom's Wedding" or "Acme Corp Holiday Party"). - Client Name — The name of the person or company you're running the event for. This helps you organize events and filter them later. - Start and End Dates — Set when the event begins and ends. These are used for scheduling and analytics. - Description (optional) — Add any notes for yourself or your team about the event. [Screenshot: Event details form with name, client, and date fields] Step 4: Set Up Your Workflow The Workflow is the heart of your event — it defines what your guests experience from the moment they step up to the booth. Simple Mode In Simple Mode, Pictor sets up a default workflow for you. You'll typically just need to pick a template (the AI style or effect you want to use), and you're ready to go. The app handles the screen flow automatically. Advanced Mode In Advanced Mode, you'll use the Visual Workflow Builder — a drag-and-drop editor where you design the exact sequence of screens your guests will see. Every workflow starts with a START node, and you add steps from there: - Media Screen — A welcome or instruction screen with a title, subtitle, body text, and optional background image. You can set it to advance on tap or after a timer. - Choose Experience — Lets guests pick from multiple AI experiences or templates. - Survey — Collect guest info or feedback before or after the capture. - Capture / AI Processing — The main photo or video capture step, which runs the AI template you've selected. You can also choose from pre-built workflow templates to get a head start, then customize from there. [Screenshot: Visual Workflow Builder showing START node with connected steps] For a full deep-dive into workflows, see Workflow Settings In-Depth. Step 5: Choose Your Output Delivery Output Delivery controls how guests receive their photos and videos after the experience. Common options include: - Sharing Station — Guests email, text, or scan a QR code to get their content on a secondary device. - Printing — Send outputs directly to a connected photo printer. - Virtual Booth — Share a link so remote guests can participate from their own devices. - Dropbox — Automatically back up all outputs to a Dropbox folder. You can enable multiple delivery methods for the same event. In Simple Mode, the Sharing Station is enabled by default. [Screenshot: Output Delivery panel showing available delivery methods] For full details on every delivery method, see Output Delivery In-Depth. Step 6: Review and Save Once your event details, workflow, and output delivery are configured, save your event. You'll land on the Event Dashboard, which is your command center for the event. From the dashboard, you can jump back into any section to make changes — Event Settings, Workflow, or Output Delivery — at any time before or even during the event. [Screenshot: Event Dashboard showing the three main sections] Step 7: Test Before You Go Live Before your event, always run a test to make sure everything works as expected. From the Control Panel, you have three launch options: - Simulate — Runs through the guest workflow on-screen without using any tokens. Great for checking your screen flow and layout. - Test — Runs the full experience including AI processing, but uses a test token so you can verify the actual output quality. - Virtual — Launches a virtual booth you can access from any device via a shareable link. Useful for remote walkthroughs or client approvals. Use Simulate first to verify the flow, then Test to confirm the AI output looks right. [Screenshot: Control Panel showing Simulate, Test, and Virtual launch buttons] Step 8: Launch Your Photo Booth When it's showtime, head to the Control Panel and tap Launch Photo Booth. Your iPad will enter the guest-facing experience, and you're live! While the booth is running, the Control Panel tracks: - Session count — How many guests have used the booth so far. - Active status — Whether the booth is currently running. - QR code — A scannable code guests can use to access the virtual booth or sharing station. You can also access the Control Panel from a secondary device to monitor the event without interrupting the guest experience. Tips for a Great First Event - Start simple — Use Simple Mode and a single AI template for your first event. You can explore Advanced Mode once you're comfortable. - Test your workflow — Always run Simulate and Test before the event starts. Catching issues early saves stress on event day. - Check your internet connection — Pictor needs a stable internet connection for AI processing. If Wi-Fi is unreliable at the venue, consider a mobile hotspot. - Set up printing early — If you're printing, connect and test your printer well before guests arrive. See How to Set Up and Use Printing for details. - Keep your iPad charged — A long event can drain your battery. Keep it plugged in or bring a backup power source. - Have backup tokens — Make sure your token balance has enough headroom for the expected number of guests. Next Steps Now that you've created your first event, explore these guides to get the most out of Pictor: - Event Settings In-Depth — Security, data management, and launch options. - Workflow Settings In-Depth — The full guide to the visual workflow builder. - Output Delivery In-Depth — All delivery methods explained. - Analytics — Track session counts, sharing stats, and more. Need Help? If you run into any issues or have questions, reach out to our support team through the chat widget on pictor.pro or email us at [email protected]. We're here to help you run a great event!

Getting Started

What are the system requirements to run Pictor?

The following iPads/iPhones are equipped with high-resolution front-facing cameras: - iPad Pro 11-inch (2nd generation) - iPad Pro 12.9-inch (4th generation) - iPad Air (4th generation) - iPhone 11 and newer. Keep in mind that Apple frequently releases new iPad models, so it's a good idea to check the specifications of the latest models available at the time you're looking for the best front-facing camera.

Getting Started

What is Pictor?

Pictor revolutionizes the traditional photo booth experience by incorporating facial recognition, customizable backdrops, and digital props using AI technology. Our software maintains the engagement and personalization of a traditional photo booth while elevating events with high-quality pictures and interactive features enhanced by AI. Pictor offers a fully customizable experience aligned with brand identity, engaging audiences with a unique, game-changing event experience. The AI technology behind Pictor represents the latest innovation in instant photography, with a patent pending status for this groundbreaking real-time photography AI platform. This technology combines advanced AI for real-time photo capture and processing, marking a new era in event photo experiences. How Does It Work? Pictor captures photos, applies AI effects, and delivers results to guests in three steps. See the full breakdown in What does Pictor do and how does it work?.

Getting Started

Application Information

See the latest build of Pictor under Application Information area and read more about our privacy policy.

Getting Started

What does Pictor do and how does it work?

Using Pictor's AI Photo Booth in 3-Steps Take Your Picture As with all photo booth experiences, the fun begins with a simple press of a button. Pose for the camera and get ready for the fun part. The AI Magic After you've taken your photo, it's time for the magic to happen. Our incredible AI platform processes your photo based on your direction. From custom backdrops to recolors to digital props and more, your wildest dreams can be made reality. Show the World Once your photos are finished processing, you can immediately share your incredible new creations to social media. Create online chatter for your brand with every share of your pictures. Learn More For a complete overview of what Pictor is and what it offers, see What is Pictor?.