A Webhook stage sends event data to another system — Zapier, Make.com, a CRM, or your own API — at the moment a guest reaches it.
Important - A webhook makes an event Premium.
Add one
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Open your event and click the Flow tab.
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Click + and choose Webhook.
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Place it after the stages whose data you want to send.
Important - Position decides what you can send. A webhook placed before the guest has done anything has nothing to report. Pictor tells you: "No payload sources available yet — add Run Experience, Survey or Share Output stages before this webhook to send their data."
Request
| Setting | What it does |
|---|---|
| Request URL | Where to send it. Must start with **http://** or **https://** |
| Request type | GET sends data as URL parameters; POST sends JSON |
| Custom headers | Switch on to add Headers — for an API key or token |
Payload
Choose what to include:
| Switch | Sends |
|---|---|
| Send output | The generated photo or video |
| Send survey data | Survey answers |
| Send email | The guest's email address |
| Send SMS | The guest's phone number |
| Custom payload | Your own Custom fields as key/value pairs |
Where it goes, how it is sent, and what is in it.
Notifications
Notify on failure emails a Notification email address when a request fails.
Tip - Always set this. A webhook failing silently means you find out when the client asks where their data is.
Several webhooks
Add as many as you need. Each has its own URL and settings, so you can send different data to different systems at different points in the flow.
Test it
Run a Simulation test and check the request arrives. Use a free request-inspection service as the URL first, before pointing it at anything real.