# Feature Comparison Matrix

Picking a Pictor plan should feel straightforward - not like reading a spec sheet. This page lays out what's in each tier so you can match a plan to the way you actually run events. If you're brand new, **Basic** is where most folks start. If you're running multi-booth ops or need white label, jump down to **Premium** or **Enterprise**.

> **A quick honest note.** One in a hundred AI outputs is going to be wacky. We've baked in retries, presets, and curation so it almost never reaches a guest - but if AI image quality is mission-critical for a high-stakes event, test before showtime.

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## At a glance

| Plan | Price | Best for |
|---|---|---|
| **Basic** | $49/mo (~$588/yr) | New operators, single-booth workflows, learning Pictor |
| **Pro** (Most Popular) | $99/mo (~$1,188/yr) | Established operators running paid events regularly |
| **Premium** | $149/mo (~$1,788/yr) | High-volume and multi-booth operations |
| **Enterprise** | $1,500/yr + custom | Large operators, agencies, resellers |

Annual plans save roughly **17%** vs. monthly. You can switch any time from **Account Settings → Billing**.

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## Feature-by-feature matrix

✅ = included · ❌ = not included · ⚠️ = limited / different shape

| Feature | Basic | Pro | Premium | Enterprise |
|---|---|---|---|---|
| **Platforms** | | | | |
| iOS app (iPad/iPhone) | ✅ | ✅ | ✅ | ✅ |
| Android app | ✅ | ✅ | ✅ | ✅ |
| Mac / PC (Virtual Booth) | ✅ | ✅ | ✅ | ✅ |
| **Capture & output** | | | | |
| Photos & GIFs | ✅ | ✅ | ✅ | ✅ |
| Video capture | ❌ | ❌ | ✅ | ✅ |
| Printing (DNP, HiTi, AirPrint) | ✅ | ✅ | ✅ | ✅ |
| Slideshow & Sharing Station | ❌ | ✅ | ✅ | ✅ |
| DSLR camera support | ❌ | ✅ | ✅ | ✅ |
| **AI features** | | | | |
| AI presets & style library | ❌ | ✅ | ✅ | ✅ |
| AI Video | ❌ | ❌ | ✅ | ✅ |
| Custom AI Prompt Editor | ❌ | ✅ | ✅ | ✅ |
| Background removal | ❌ | ✅ | ✅ | ✅ |
| **Workflow & data** | | | | |
| Email & SMS sharing | ✅ | ✅ | ✅ | ✅ |
| Surveys & data capture | ❌ | ✅ | ✅ | ✅ |
| Analytics | ❌ | ✅ | ✅ | ✅ |
| CSV Export | ❌ | ❌ | ✅ | ✅ |
| Paywall (event payments) | ❌ | ✅ (10% fee) | ✅ (5% fee) | ✅ (custom) |
| Webhooks | ❌ | ❌ | ✅ | ✅ |
| **Integrations** | | | | |
| Dropbox | ❌ | ✅ | ✅ | ✅ |
| Zapier | ❌ | ❌ | ✅ | ✅ |
| **Account & team** | | | | |
| Sub-accounts & user roles | ❌ | ✅ | ✅ | ✅ |
| Event presets | ❌ | ✅ | ✅ | ✅ |
| Multiple devices | ⚠️ 1 active device | ⚠️ Multi-license | ✅ Up to 5 | ✅ Custom |
| **Branding** | | | | |
| White-label (your brand) | ❌ | ❌ | ❌ | ✅ |
| Custom domain on galleries | ❌ | ❌ | ✅ | ✅ |
| **Support** | | | | |
| Community forums | ✅ | ✅ | ✅ | ✅ |
| Email support | ✅ | ✅ | ✅ | ✅ |
| Chat support | ❌ | ✅ | ✅ | ✅ |
| Emergency phone support | ❌ | ❌ | ✅ | ✅ |
| Dedicated success contact | ❌ | ❌ | ❌ | ✅ |

> **Token note.** AI processing (photos, videos, custom prompts) uses Pictor's **token system**, separate from your subscription. Tokens cover GPU time and are purchased as you go. All plans can buy and use tokens - the plan only changes which AI *features* you have access to.

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## How to pick

**Choose Basic if...**
- You're new to Pictor or running your first few events
- A single device is enough
- You want the lowest-risk way to start with photo, GIF, and printing workflows
- You don't yet need AI effects, DSLR, analytics, or advanced sharing tools

**Choose Pro if...**
- You're running paid events regularly and need DSLR support
- You want full control over AI styles with the Custom Prompt Editor
- Analytics and CSV exports matter for client reporting
- Paywall (QR-code event payments) is part of your workflow

**Choose Premium if...**
- You run multiple booths or events at the same time
- Zapier and custom gallery domains are part of your stack
- You want lower Paywall fees on high-volume events

**Choose Enterprise if...**
- You resell Pictor or run an agency
- White-label branding under your own name is required
- You need a dedicated success contact and custom contract terms

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## Switching plans

You can upgrade or downgrade any time from **Account Settings → Billing**. Upgrades take effect immediately. Downgrades take effect at the end of your current billing period.

If you need help figuring out the right fit, email us at hello@pictor.pro - we're happy to talk through your event calendar before you commit.

Can't wait to see what you make with Pictor.