Pictor separates access from usage.

You need both to run real Events. For detailed pricing, token costs per output, and event budgeting guidance, see Licenses and Tokens.

Subscriptions can be Monthly or Annual and include one license tier: Basic, Pro, or Premium.

Higher tiers are backward compatible:

Please note that upgrading does not affect events that are live.

Each Event is automatically tagged based on the highest-level feature it uses:

The tag clearly indicates which license tier is required to start the Event.

When you create a Pictor account, you can see all related features and create events freely. You can also test events using Test Mode — but you can't start live events without a license.

Monthly licenses

Annual licenses

Discounts apply automatically based on active licenses:

Licenses don't need to be purchased at the same time — the system counts all currently active licenses and applies the discount automatically once a threshold is reached.

Promotional coupon codes can be applied at the time of purchase for either a percentage-based or fixed-amount discount.

Canceled licenses stay active until the next billing date, then expire. Events are never cut off mid-cycle.

When you register a new account, you receive 25 free tokens as a one-time welcome bonus — these are not replenished. Tokens can be topped up at any time and are separate from your license.

Most standard outputs don't use tokens — token usage applies to AI-generated content and a small number of additional features, where different processing levels are available. Each level uses a different AI engine, which affects both the quality of the result and the compute cost.

Choose a processing level when generating AI images:

Choose a processing level when generating AI video:

💡 Tip: Lower processing levels sometimes produce better results depending on your creative goal. We always recommend trying the more economical option first before moving up.