Pictor's built-in analytics give you a clear picture of how your event performed — from total sessions to sharing activity and content breakdowns. Whether you need a quick summary for yourself or a detailed report to share with a client, analytics has you covered.
Note: Analytics is available on Pro and Premium plans.
Accessing Analytics
To view analytics for an event:
Open your event from the Dashboard.
Click View Analytics (or navigate to the Analytics section from Event Settings).
You'll see an overview of your event's activity, broken down into the sections below.
[Screenshot: Analytics overview page]
Session Counts
The top of the analytics page shows your total session count, along with a breakdown by type:
Digital sessions — sessions completed through the photo booth experience (on-screen capture, AI generation, etc.)
Physical sessions — sessions involving printed outputs
This gives you a quick sense of event volume and how your guests interacted with the booth.
Content Type Breakdown
Analytics breaks down the content your event produced by type:
Still images — standard photo captures and AI-generated stills
Motion content — videos, GIFs, boomerangs, and other animated outputs
This helps you understand which experiences were most popular and plan accordingly for future events.
Sharing Analytics
One of the most valuable parts of analytics is seeing how guests shared their content. Pictor tracks sharing activity across all enabled sharing methods:
Email sends — how many guests emailed their photos to themselves
Text/SMS sends — how many guests texted their photos
QR code scans — how many guests scanned a QR code to access their content
Downloads — direct downloads from the sharing station or gallery
These numbers help you demonstrate engagement to clients and evaluate which sharing methods work best for your audience.
Filtering and Date Ranges
You can filter analytics data using custom date ranges and other filters to narrow down the view. This is especially useful for multi-day events or when you want to compare activity across different time periods.
Sharing Analytics with Clients
Pictor generates a shareable analytics URL that you can send directly to your client. This link gives them a read-only view of the event's analytics — no Pictor login required.
This is a great way to deliver post-event reports without needing to build a separate presentation. Just copy the shareable link and send it via email or include it in your event recap.
[Screenshot: Shareable analytics URL]
Using Analytics to Improve Future Events
Beyond client reporting, analytics can help you refine your setup for the next event:
Low sharing numbers? Consider making the sharing station more visible or enabling additional sharing methods like QR codes.
Most content is stills? Try promoting video or GIF experiences at your next event to increase variety.
High session count but low shares? The sharing flow might need simplification — check your Output Delivery settings.
Questions?
If you have questions about your event analytics or need help interpreting the data, reach out to us:
Use the chat widget in the bottom-right corner of app.pictor.pro
Email us at [email protected]