Decides what buyers pay and what you keep.

Type your price in **Price (USD)**. Underneath, four lines show how it breaks down.

| **Line**           | **What it is**                                        |
| ------------------ | ----------------------------------------------------- |
| **Template Price** | What you keep                                         |
| **Discount**       | What comes off for buyers while a discount is running |
| **Platform Fee**   | Pictor's percentage                                   |
| **Total Price**    | What the buyer pays                                   |

![A $9.00 listing: you keep $7.65, Pictor takes $1.35, and the buyer still pays $9.00.](https://app.chatwoot.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCS29kMHdZPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--e90bb15083e0044d8be3aeb47f4e130218876800/sell-07b-fee.jpg?cw_image_width=720px)

A $9.00 listing: you keep $7.65, Pictor takes $1.35, and the buyer still pays $9.00.

**Important**

**The price you type is what the buyer pays.** The platform fee comes out of it, not on top of it. On a $20 listing with a 15% fee, the buyer pays $20 and you keep $17.

The fee percentage shown is the one that applies to your company. Some companies have a negotiated rate.

**Tip**

Leave the price at 0 to give something away. The listing then shows as **Free** and buyers get a **Get** button instead of **Buy**.